Once upon a time, the best part about Toblerone — even better than it’s amazing nougat taste — was it’s iconic shape. Each bar was made up of triangle chunks that looked like tiny edible (Swiss) mountains. More importantly, those pieces were the perfect distance apart to easily break off a triangle and snack away. This all changed when the Swiss chocolate brand announced they were altering the design with a huge gap added between the mounds. Fans have been outraged AF on social media ever since.
In Toblerone’s announcement on Facebook, they explained the change was due to an an increase in price of the ingredients it uses to make their chocolate. So yes, it’s bars sadly have less chocolate per package now — 10% less.
Toblerone explains they had to pick between changing the shape or charging more for their chocolate.
“…we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients,” the statement read. “We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.”
But in the comments section on the brand’s Facebook page, hundreds have pled for the return of the OG shape.
One comment read, “It looks dreadful. Think you should have reduced the length and kept the chunky triangles.”
Other’s have taken even greater digs at the brand.
On one of Toblerone’s holiday post, the chocolate makers asked what people leave out for St. Nick.
A Facebook user responded (with a roast), “Maybe instructions of how to make toblerones without huge gaps in them?”
“Say what? Mind the gap?” another commenter wrote.
Other’s jumped in on the backlash, joking if another iconic candy bar was to similarly alter its shape.
When will Toberlone bow to the pressure, if ever? Stay tuned here to find out.
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