Update, 1/31: M&Ms has released its full Super Bowl ad starring Danny DeVito, who plays the red M&M in human form. The red and brown M&Ms complain about how people constantly want to eat them, but Red finds a lucky penny and wishes to become a human. He becomes DeVito, and nobody wants to eat him anymore, but that penny stops being so “lucky” after that.
“When casting for a human that embodies the personality of our Red M&M’s spokescandy, we were looking for someone who is known for having a sarcastic sense of humor and know-it-all wit – Danny DeVito was the perfect human match,” Allison Miazga-Bedrick, brand director of M&M’s, said in a press release.
Sure, the ad doesn’t feature any swimming in chocolate, but the totally weird teaser ad will air during the Super Bowl preshow on Sunday, just so people know what they’re getting into.
Original post, 1/23: When it comes to Super Bowl ads, ‘ordinary’ goes right out the window. Companies pull out all the stops to get your attention, and so far, this year is no different. Danny DeVito is teaming up with M&M’s, and judging by the preview — featuring the actor bathing in melted chocolate — things are going to get weird.