1. Planters has been around since 1890.
The brand’s story begins when 13-year-old Italian immigrant Amedeo Obici started working at his uncle’s fruit market in Scranton, PA —that’s where he first sold shelled, roasted peanuts.
2. Mr. Peanut was ‘born’ in 1916.
When Planters held a contest for a new trademark, the winner was a 14-year-old from Suffolk, VA named Antonio Gentile, with his sketch of a friendly, humanized peanut, forever known as “Mr. Peanut.” Gentile was awarded $5 for his winning sketch! After that,
3. Mr. Peanut also has a proper first, middle, and last name.
His full name is Bartholomew Richard Fitzgerald-Smyth.
4. There have been 14 different Mr. Peanut looks.
The current rendition of Mr. Peanut is the 14th iteration of the mascot’s style evolution. Check out just how much he’s changed since 1916.
5. The NUTmobile is no joke.
To celebrate Mr. Peanut’s 100th birthday, Planters threw him a birthday party that kicked off in New York’s Times Square, driving “the smoothest peanut on wheels” throughout the city. Delish editors even got the opportunity to drive around the city in it.
6. You can (and should) follow the NUTmobile on Instagram.
Track its cross-country travels on social media and keep your eyes peeled for this
7. Mr. Peanut has his own chauffeurs.
They call themselves Planters Peanutters and they make appearances at special events and locations, and even hand out samples while on the road. Every year they make a coast-to-coast tour for an entire 365 days.
8. Some commercials are completely silent.
Planters has been around so long, some of its old ads are silent, using text between moving images to get its message across. What a throwback!