Betty Crocker is everyone’s go-to when it comes to quick and easy baked goods. (Also, you’ve probably dipped a spoon in those frosting tubs a time or two. OK, all the time … ). But beyond those amazing mixes and frostings, how deep does your Crocker knowledge really go? Here’s everything you ever wanted to know about the brand responsible for all the baked goods you’ve been lying about making from scratch all these years. #NoShame
1. Betty Crocker Isn’t A Real Person
This might completely crush your dessert world, but Betty Crocker wasn’t actually a person. The name Betty Crocker was a fictitious name created to personalize responses to consumer inquires about baking that were flooding the flour-milling company, The Washburn Crosby Company, back in 1921.
2. … But She Was Named After One
The company based the brand’s namesake off a popular first name of the era (what’s more approachable than Betty?), and the surname of a retired employee. William Crocker was the former Director of the Washburn Crosby Company, and they thought his name would make for a fine last name (looks like they were right).
3. She Was Created By An Actual Home Economist
Turns out Home Ec. class was serious business back in the day, and Marjorie Husted was so good at the subject, she snagged herself a job as the brains behind Betty Crocker. Along with Bruce Barker, Husted crafted Crocker in her own likeness, making her a treasure trove of kitchen knowledge, and an authority on all things home management.
4. Betty Crocker Kitchens Arose From Public Demand
Catching wind of the new persona, customers took note. After a while, the demand for baking information was so high that The Washburn Crosby Company ended up growing the staff, ultimately developing the Betty Crocker Kitchens. By 1924, Betty Crocker even launched the first daytime cooking show, “Betty Crocker Cooking School of the Air.”
5. Betty Crocker Was A Seriously Popular Lady
During the 1940s, Betty Crocker was the second best-known woman in America, following First Lady Eleanor Roosevelt. NBD, it’s casual.
6. The Betty Crocker Cookbook Was Published In 1950
It was a picture cookbook that quickly became a best-seller. It sold for $3.95, and in 1950s terms, that was a pretty good deal. You can find it on Amazon today for about $29.99.
7. Betty’s Image Has Changed Multiple Times
Because Betty Crocker isn’t a real person, her image has been depicted by artists since the 1920s. Initially, her look blended facial features of the female staff in the Washburn-Crosby home service department, but she’s also been updated to resemble Jackie Kennedy, and in 1975, her skin tone was changed to olive to give her a more racially ambiguous look.
8. But she’s more than just a pretty face.
According to Adweek, Crocker is among the most famous fictional female characters in history. She held the #1 spot for years until Flo came along and dethroned her. She’s still the front-runner in food though, and ranks higher than Mrs. Butterworth, Ms. Brown, and Catalina (of Chicken of the Sea fame).
9. Betty Crocker’s First Product Was Not Cake
Nor was it frosting, cookies, or anything baking-related. It was actually packaged soup mix. Go figure.
10. She’s Always On
There’s a 24/7 “Betty Crocker” on duty at General Mills HQ in Golden Valley, MN . Visit the headquarters and you’ll be greeted by a buttoned-up Betty happy to answer any baking questions you may have.
11. Betty Crocker Could Give Us A Run For Our Money
Betty was bundling recipes before recipe bundling was even a thing. The first Betty Crocker cookbook, “101 Delicious Bisquick Creations,” was an exhaustive collection of anything and everything you could ever dream of making with Bisquick. Millions of people still use the recipes to this day.
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- 1 1. Betty Crocker Isn’t A Real Person
- 2 2. … But She Was Named After One
- 3 3. She Was Created By An Actual Home Economist
- 4 4. Betty Crocker Kitchens Arose From Public Demand
- 5 5. Betty Crocker Was A Seriously Popular Lady
- 6 6. The Betty Crocker Cookbook Was Published In 1950
- 7 7. Betty’s Image Has Changed Multiple Times
- 8 8. But she’s more than just a pretty face.
- 9 9. Betty Crocker’s First Product Was Not Cake
- 10 10. She’s Always On
- 11 11. Betty Crocker Could Give Us A Run For Our Money